Advertising is a key marketing principle in every area of food distribution, whether that may be restaurants, cafés, supermarkets or even recipe books. Without advertising, nobody will know that you are there. And without photography, nobody will know what to expect from you.
A good quality photograph of your product can help to sell it to your customers just as quickly as a bad photograph can really turn them off. Using advertising is your opportunity to turn your potential customers onto your food before they have even stepped into the door, and using a professional food photographer will get you the tantalising first impression that you and your establishment deserve. If a future customer stumbles upon your advertisement in a magazine or newspaper, they will use the photograph provided to judge your restaurant before even stepping through the door. The quality of your food photography can bring people into your restaurant, introduce them to what you have to offer, your products, your menu and even convey the experience that they will have when tasting your food, all before they have even walked past and glanced at the menu. more